Marketing Campaigns
EDC Branding, Communications, Marketing Plan
I created this Branding, Marketing, & Communications Plan for the Grand Forks Region Economic Development Corporation. The 32 page plan details the voice and tone for the brand, the target audiences through personas, key marketing messages, annual plan broken down by month for marketing to the key audience, budget break down, key performance indicators, and more.
Having problems viewing the plan? Download it instead.
EDC Branding Key Performance Indicators Dashboard
I created this dashboard to monitor the key performance indicators that were detailed in the Marketing Plan above. I update the data for the dashboard weekly and compile it into a weekly report for the EDC President & CEO to review.
Returning Room Sign Up
Below are the deliverables for one year of the returning room sign up marketing campaign. The campaign lead to an increase of students returning to live on campus by 24% in fiscal year one, and 58% in fiscal year two, an increase in the $12 million department operating budget of $300,000, and $800,000 respectively.
 Email is the official method of communication on campus, so this was part of the emails that were sent to students informing them of the benefits of living on campus, as well as when and how to apply, and living options. |  Digital signs that displayed the specifically crafted messages dispelling myths or beliefs about living on campus. |
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 Sticker sheets were given away as part of the campaign for students to take pride in living on campus. |  Postcards were sent to students home mailing address to help educate parents and students about the benefits of living on campus. |
 This was the second side of the postcard that displayed the different options available in on-campus housing. |  Door hanging signs were also placed on each student's door to have another touch point and reiterate the main benefits of living on campus. |
 Side 2 of the door hanger included the timeline of when to apply to live on campus. |  An interactive PDF document was created that would automatically total up the cost of living on vs. off campus when you start to add in all the additional costs that are included. |
 Multiple digital signs were created to help pull attention and emphasize the main benefits of living on campus. |  Large signs were put up across campus as well in places with high touch points. This was at the entrance of a residence hall. |
 Large signs were put up across campus as well in places with high touch points. This was at the exit of the dining center. |  Large signs were put up across campus as well in places with high touch points. This was at the exit of the second dining center. |
 Large signs were put up across campus as well in places with high touch points. This was at the student mailboxes. |  To reduce waste, the white boxes were pasted over with new sticky signs during each application time frame so that students knew what part we were at. |
 Large signs were put up across campus as well in places with high touch points. This was at the entrance of a residence hall. |
Resident Assistant Jobs Recruitment
Below are advertisements that were created as a part of the Resident Assistant Marketing Campaign at NDSU. These materials helped contribute to a 24% increase in applications for three consecutive years. There are various design themes, each theme representing a different year. These graphics were also supplemented by video advertisements that I created as part of the campaigns.
 11x17 Poster - This was the first campaign that was created called "Picture yourself as an RA!" The campaign materials were interactive as they were meant to be colored with the crayons that were given with handouts. |  This was the door decoration that was placed on the door of the student that was selected for an RA position. |
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 Build as an RA was a campaign focused on the benefits of being an RA. This included building community, leadership skills, relationships, personal growth, and financial stability. This was the 11x17 graphic distributed in the residence halls. |  This was the digital graphic that was used to share on social media, and on videos. |
 This was a print graphic that would be a door decoration that would go up on the selected candidates door. |  This was a digital graphic that was uploaded to snapchat geofence to advertise the deadline and applications. |
 The intent of this campaign was for candidates to see themselves in the role as an RA! This was done by calling attention to "you", as well as placing pictures of current RAs on the distributed graphics. |  This was a web graphic, one that could be used on facebook covers. |
 This was a digital graphic created for instagram. |  This was a digital graphic created for instagram. |
 This was a digital graphic created for instagram. |
Hall Director Recruitment
Below are advertisements that were created to advertise the open Hall Director positions at NDSU. The theme was Real Hall Directors as a spoof from the Real Housewives Franchise shows. It was meant to be fun and playful to show the culture of Res Life at NDSU. These posters were posted and used at the Oshkosh Placement Exchange annual conference in 2018.
 This campaign featured 3 different hall directors. There was a group and individual posters that were posted and used to have representation. |  One of the featured hall directors. |
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 The second of the featured hall directors. |  The last of the featured hall directors. |
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