Marketing Campaigns
EDC Branding, Communications, Marketing Plan 2.0
I created this Branding, Marketing, & Communications Plan for the Grand Forks Region Economic Development Corporation. This was the second plan that was made, which refined things from the first one below. The plan defines our target audience through personas, showcases our development process a marketing and development flywheel, and identifies key performance indicators.
Having problems viewing the plan? Download Marketing Plan 2.0 instead.
EDC Branding, Communications, Marketing Plan
I created this Branding, Marketing, & Communications Plan for the Grand Forks Region Economic Development Corporation. The 32 page plan details the voice and tone for the brand, the target audiences through personas, key marketing messages, annual plan broken down by month for marketing to the key audience, budget break down, key performance indicators, and more.
Having problems viewing the plan? Download Marketing Plan instead.
EDC Branding Key Performance Indicators Dashboard
I created this dashboard to monitor the key performance indicators that were detailed in the Marketing Plan above. I update the data for the dashboard weekly and compile it into a weekly report for the EDC President & CEO to review.
Having problems viewing the dashboard? Download Dashboard PDF instead.
President & CEO Social Media Dashboard
The EDC President & CEO is a community influencer and has a large platform. In my role, I worked to develop a social media strategy for the President & CEO, which included measuring the performance of his posts in a dashboard. The dashboard informs the social media strategy as well providing average impressions and engagements by post category. All posts are summarized by the total average impression and engagements, based on the total number of posts accounted for.
Having problems viewing the dashboard? Download President & CEO Dashboard PDF instead.
Returning Room Sign Up
Below are the deliverables for one year of the returning room sign up marketing campaign. The campaign lead to an increase of students returning to live on campus by 24% in fiscal year one, and 58% in fiscal year two, an increase in the $12 million department operating budget of $300,000, and $800,000 respectively.
Resident Assistant Jobs Recruitment
Below are advertisements that were created as a part of the Resident Assistant Marketing Campaign at NDSU. These materials helped contribute to a 24% increase in applications for three consecutive years. There are various design themes, each theme representing a different year. These graphics were also supplemented by video advertisements that I created as part of the campaigns.
Hall Director Recruitment
Below are advertisements that were created to advertise the open Hall Director positions at NDSU. The theme was Real Hall Directors as a spoof from the Real Housewives Franchise shows. It was meant to be fun and playful to show the culture of Res Life at NDSU. These posters were posted and used at the Oshkosh Placement Exchange annual conference in 2018.